Before I start, I understand the market can be volatile at times, and is always unpredictable to even the best traders. That said, Black Rifle Coffee has, virtually since their inception, struggled to keep stock ready to ship, or in stores where they are available. Sadly, I missed the day of their IPO, meaning I didn’t get in truly “on the ground floor,” but I was able to invest a bit very quickly, at a good price.
Since then, I watched as I was almost a full 33% up, until the last week or so, where I’m constantly losing value. Again, I know the market is unpredictable and can be volatile, but having watched their IPO video on YouTube, and having seen the number of people investing far more than I can afford to, I cannot help but think, why is this popular company just continually losing value.
Lockdown saw traders try to short trade (I think that’s the term) Gamestop, selling more shares than they held, driving the price extremely low, so they could buy at that price to make a fortune. Trading apps bowed to their pressure, stopping the riff raff from trading, and making money, with one in the UK even being told he owed over $600K, until he took his own life just before their “oh, we’re sorry we tried to rob you blind” email came in, and they were rightly sued by that family.
The Gamestop situation tells us that Wall St. definitely screws with companies, and just the simple fact that they can say “Oh, I only own 100 shares, but I can legally sell 10,000 and drive the price down, then buy those back very cheap and make a mint” tells me we need to clean up far more than our government.
So, is this happening to Black Rifle? They are an openly conservative company, run by Veterans, and those two things alone tell me the swamp and the left in general don’t like them. The fact that people love their products, in many cases leaving Starbucks for them, also tells me the left is freaking out that their poster company may be begging for saving, and the swamp’s answer was ‘we will destroy all who do not obey’ as usual.